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Much about adidas originals the 2001 Oscars ceremony played out as expected. Julia Roberts completed her awards sweep for Erin Brockovich, taking home the statuette for best actress. Bookmakers' favourite Gladiator won best picture, disappointing those hoping for an upset with Crouching Tiger, Hidden Dragon. When Marcia Gay Harden beat out frontrunner Kate Hudson for best supporting actress, it was a rare moment of surprise.
But 20 years later, it doesn't seem such a dumb choice after all. Instead, Björk's dress by Macedonian designer Marjan Pejoski has gone down as one of the most iconic Oscar outfits ever, and the initial ridicule has transformed into if not reverence then certainly fondness. Julia Roberts' vintage Valentino might have topped the best-dressed lists in 2001 but, adidas yeezy two decades later, it's Björk's outfit that everyone remembers.
Björk said the look was a tribute to the Busby Berkeley musicals, as well as swimmer and actress Esther Williams. "I thought it'd be very appropriate to wear a swan. I guess they don't do adidas womens shoes those things anymore, right?," she said afterwards, trying to understand the reaction.The dress made its public debut a few weeks before the Oscars at London Fashion Week, modelled by Alek Wek in Marjan Pejoski's autumn/winter 2001 show. "The whole narrative that season was inspired by the motion of a merry-go-round, with all these different animals. The swan was a part of that," the designer later explained. "Björk loved it."
Björk had worn Pejoksi's designs before including a dramatic pink organza concertina-style dress to the Cannes Festival adidas continental 80 the previous year but even he didn't know she would wear his swan design until he saw the pictures the next day. "It was a very nice surprise," he told Vogue. The eggs were all her idea. "It was fantastic of her. So rebellious, at a traditional occasion like the Oscars. I respect tradition of course, but everybody and everything deserves to be laughed at from time to time."
"There is this convention of female glamour and female celebrity and desire that gets played out through the red carpet and through these beautiful gowns," says Stevenson. "But Björk was literally dressed like a swan and she laid these eggs, and there was something in there about femininity and ideas of nurture, nature and fertility. I think people did not want to associate that with the red carpet."
If the fashion critics thought the outfit was a mistake, Björk showed no regrets. She wore the dress on the cover of adidas ozweego her album Vespertine later that year, and it became part of her tour costume. In 2005 she auctioned the original off in aid of Oxfam, raising $9,500 (£6,805). But if criticism of her dress was water off a duck's or swan's back, other celebrities dreaded ending up on the worst-dressed list.While some cite Björk's outfit as setting the tone for later red carpet looks, like Lady Gaga's meat dress at the 2010 VMAs, or arrival at the 2011 Grammy Awards in an egg at [img]https://www.nexstargreen.com/images/a/adidas ozweego-998fzo.jpg[/img] the Oscars, it felt more like the end of something. |
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